Nearly $400 (or more, depending) isn't *that* bad, and by *that* bad I mean if you're a rich bastard it's not that bad. Unrich bastards like myself, however, perhaps it may be a bit steep. Especially if you are going to by two of them. As for ATI, myself, I don't know, but it would be nice for the prices of any of the stuff to come down.
Sometimes you'd think that the price going down would cause people to shift from nVidia to ATI or visa-versa, but a lot of people are the "I ONLY BUY ATI GARBHGFBAHRBAH" or "IT'S NVIDEO OR NOTHING, I'LL BURN MY OWN HOUSE DOWN IF AN ATI CARD COMES IN HERE, I SWEAR TO GOD!" so they'll pay more just to "tow the party line" so to speak.
ETA: We could always settle on an nVidia Quadro Plex 2200 S4:
http://www.pcconnectionexpress.com/IPA/ ... ID=k172344