Forgive me for wanting others should be making educated purchases. You Sir, are in marketing and should know these tactics. Do yourself a favour and read some discussion.
Quote from TotalBuscuit(Famous Internet Guy)
Quote:
NTER - Never Trust Exclusive Reviews
They have a history if leading consumers astray. Remember PC Gamer and Hellgate? Yeah... not the only example. Especially don't trust them if they were accompanied by a week of articles that consisted of little more than pre-release hype. IGN were paid to advertise this game (which is fine, banner ads for games is commonplace) and were given the exclusive review in trade for a week of prerelease articles which consisted of little more than marketing hype. That should be setting off alarm bells in the head of anyone that isn't completely carried away by confirmation bias.
Wait until more reviews come out unless you have $60 to burn without a care. This game is probably going to be great, but there are no guarantees. This exclusive review practice is extremely unhealthy for the industry and has resulted in every other media outlet being embargoed until release day or just before that, which means less information for you the consumer to work with.